Why subscribe?

Ecosystem Revenue Dynamics is a weekly publication on ecosystem orchestration, RevOps, GTM engineering, and AI - written for the people who have to make these systems actually work.

I’m Kyle Edmund Hayes. I’ve spent nearly two decades building, fixing, and running revenue operations infrastructure across global B2B SaaS companies.

CRM transformations, partner ecosystems with thousands of partners, GTM operating models, and the operational mess that sits between strategy and execution. I now run ERD, a consultancy focused on ecosystem revenue engineering.

Every article is grounded in practice. Specific problems, specific thinking, specific opinions. No vendor partnerships influence what I recommend. If a platform is good, I’ll say so. If it’s overhyped, I’ll say that too.

This publication is for RevOps leaders, partnerships professionals, GTM operators, and anyone responsible for the operational side of B2B revenue. If you’ve ever asked “why can’t we prove what our partners are worth” or “we bought the tool, why isn’t it working” - this is written for you.

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