Archive - Kyle Edmund Hayes

The practitioner’s guide to partner attribution: five models compared

Only 42% of companies use multi-touch partner attribution. The rest are guessing what their partnerships are worth. Here are the five models, what each…

Mar 21 • Kyle Edmund Hayes

What AI actually is, what it isn’t, and whether your organisation is ready for it

Before you buy another AI tool, you need to understand what you’re buying and whether your operation can absorb it. Most can’t. Here’s how to tell.

Mar 16 • Kyle Edmund Hayes

People, process, data, technology: why the order is the whole point

Everyone agrees these four things matter. Almost nobody gets the sequence right. The sequence is where the value lives.

Mar 16 • Kyle Edmund Hayes

32% to 80%: what actually happens when you fix a broken partner ecosystem

I inherited a partner program with 5,000 partners and almost no engagement. Here’s what was actually wrong, and what it took to fix it.

Mar 16 • Kyle Edmund Hayes

What is Ecosystem Orchestration (and why nobody’s doing it right)

The partner world, the RevOps world, and the GTM world are all using the same words to describe different problems. That’s why most of it doesn’t work.

Mar 16 • Kyle Edmund Hayes

What Ecosystem Revenue Dynamics is about, who it’s for, and what you’ll get from reading it.

Mar 16 • Kyle Edmund Hayes

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts